Auctioneers focus on the sellers, enabling the seller to establish a business, build a reputation ... auctioneers enable entrepreneurs

eBay became the dominant online auction by listening to and figuring out how to better serve the needs of sellers ... come to think of it, I'd guess that eBay has probably helped more entrepreneurs to launch a business than any other organization in history ... you might think this is limited to auction sellers, but it isn't ... eBay has also launched a peer-to-peer microfinance lender called MicroPlace